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Two of the biggest name in the online industry has been reported to have been discussing merging. Bwin – an online betting company located in Austria and PartyGaming which is a giant in the online poker industry – have the hottest buzz in the news at present thanks to the sources as reported by The Times and Sunday Times.

They denied having discussions with PartyGaming but they stated that they are on constant look out for any corporation that they can have negotiations with. Some Bwin officials said that they primarily wanted to be a part of a sector consolidation.

In the case that the two companies will merge – it’s been commented by a lot of business experts that it will be a successful partnership – creating at least a 2 billion pounds industry. This is due to the fact that both companies are valued no less than one billion dollar each. The online betting industry that Bwin is an expert on will provide a very special sport betting scale and expertise to PartyGaming.

It’s widely recognized that the company PartyGaming has recurrently expressed their desire to have an excellent sports betting merge for their platform of products to become complete.

Bwin co-chief executive Norbert Teufelberger and 888 chief Gigi Levy stated that “Everyone in the industry is talking to everybody else”, as the buzz of a Bwin-888 merge in the past few weeks. However, a source told the Sunday Times that the negotiations between PartyGaming and Bwin are still on the early stages.

Other experts such as James Hollins of brokerage Daniel Stewart commented that if Bwin and PartyGaming finally make up their minds to merge it will be “exceptionally strategically compelling”. He also said that both parties will benefit from each other, with PartyGaming getting into the sports part of its product offer and Bwin benefiting from the other’s in-house casino abilities.

Hollins added: “The combined groups’ poker operations would drive clear scale economies and liquidity [Bwin and PartyGaming have the fourth and fifth largest poker networks globally] to compete squarely against the US-facing giants of PokerStars and Full Tilt.

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